How to stay close to your customers/subscribers with Botamp
June 01, 2021
Few visitors return to a website after having visited it and still very few make a purchase on the first visit. It is up to you to remind these potential customers to present them with everything that would benefit from visiting your website more often.
For this, the first step is to present on your site a good value proposition for your visitors. Encourage them to leave you their email address so you can easily contact them later.
Your value proposition doesn't have to be the one-size-fits-all message: ''Subscribe to our site to receive our latest news.''
This call to action does nothing for your subscribers and very few people will leave their email with such a message to you.
On the other hand, if you offer something really beneficial for your target, they will be happy to subscribe to your newsletter. If you're a photographer, you can gift a book on your top five tips for taking great photos.
Here is the example of Botamp:
It is essential when you are an entrepreneur to establish a certain bond with your customers or subscribers. It is by doing this that you would be able to present your products to them.
In order to help you in this process, Botamp offers you communication tools to send beautiful newsletters to your subscribers.
In this article, we will walk you through the steps to get your subscribers back to your blog and present your products to your customers.
First of all, you will need to insert a contact form on your site. To access it, all you have to do is go to the "Page" tab, choose the type of form you want and modify it. It's a simple process that will only take you a few minutes.
You will have to go to your dashboard and select the "Communication" tab. Then, tap on "Campaigns". Then click on "New Campaign" to start creating your newsletter.
You will see this page displayed:
On the right menu, the different models are displayed to allow you to create a tailor-made newsletter.
Here is an example:
When you have finished writing your newsletter, you have the option to send it immediately, schedule it or send it right after a customer subscribes.
All you have to do is launch your campaign.
Email campaigns are of real importance to your business. When done appropriately, you can reap huge benefits and profits for your business.
If you are registered on the Botamp platform as a professional, you can create your first campaign now, or if not go to Botamp's pricing page to upgrade and thus fully explore all the features.