5 tips for creating a homepage that converts

June 01, 2021

Online sales
Online sales

The first notice a visitor gets when he lands on your site is very important.
It is, therefore, crucial to plan your home page so as to retain the visitor and thus have more chances of making a sale, for example.

Having content on your site is essential but it does not guarantee that your target will take action. It is the role of the home page to retain your visitors and inspire them to take action.

No matter what type of business you have or what industry you are in, focusing on your homepage design is bound to be beneficial to you.

Here are 4 tips to help you build a homepage that can turn your visitors into customers.

1. Focus on simplicity

Websites with simple designs perform better than those with complex designs.

Avoid putting everything your business has to offer on your home page. Do not show all your products, services, information...

Simplicity allows you to get straight to the point. So your visitor is not lost or overwhelmed by a ton of information at the same time. He/She knows what you are doing and how you are proposing it.

Your website must contain all the information about your business, but the visitor will read it when browsing. Not all at once on the home page.

Pick a good color scheme. Too bright and multicolored tones would scare the visitor away. So choose sparingly.

2. Pay attention to the loading time

Speed ​​has a huge impact on your conversions. If your website loads too slowly, your visitor may lose patience and walk away.

In today's digital age, people are used to getting content very quickly. If a website doesn't load right away, it would drastically destroy the company's chances of maximizing sales.

Your website should load quickly. And just simple and unloaded content helps reduce the loading time of your website.

If you have tons of images, long blocks of text, large animations, complicated menus, lots of colors, flashing lights, and other unnecessary elements, your website won't load very quickly.

3. Choose quality images

Even if it means having images on your site, as long as they are excellent invoices. As the saying goes, "a picture is worth a thousand words".

Quality images will grab your visitor's attention and get them hooked.

Be careful, however, not to overload your home page with images as this will greatly affect the loading time of your site.

Make sure all of your images are professional. You can find in this article some good places to find free high quality images .

4. Have a clear call to action

Make sure your call to action is prominent and concise. Your home page must necessarily contain your call to action, which must be easily detectable.

Don't come up with many calls to action, either. Site visitors won't know which to click and this will hurt your conversions. Focus on the most profitable stock.

5. Optimize your website for mobile devices

Just having your site perform well on a desktop isn't enough if you want the highest possible conversion rates. Your home page should be optimized for phones as well.

Mobile optimization is important for all websites in all industries. However, it is even more important when you are in sales.

The majority of online shoppers use their phones to shop.

If your website isn't optimized for phones, you're missing out on a huge chunk of the market. Optimizing your homepage for mobile users should be a priority.

Simplify the home page of your website. Make it fluid for your audience's navigation and you will see your sales take off.

Create your website with Botamp to benefit from a website suitable for display on phones and computers, SEO optimized, and a clean design.

Partager :